Google Ads management that pays for itself
Search, Shopping, and Performance Max across Google and Microsoft Ads — for ecommerce, home services, legal, healthcare, and B2B. Built and run by one PPC operator with 10+ years of experience, including enterprise accounts at Fortune 100 companies. No junior account teams. No hand-offs. The person you talk to is the person in your account.
The right ad for every stage of the decision
Google Ads isn’t one ad — it’s a dozen formats, and each does a different job depending on how ready your customer is to buy. Run them together and you meet people at every stage: from the first time they hear your name to the moment they’re ready to call.
Every format above runs on Microsoft Ads (Bing) too — usually at a lower cost per click.
Search ads Decision
Text ads that appear the instant someone searches for what you offer. The highest-intent format — they’re already looking for you.
Learn more →Shopping ads Decision
Product listings with image, price, and rating. For ecommerce, this is where most of the revenue comes from.
Learn more →Local Services Decision
Google Guaranteed & Screened — pay-per-lead placements above search. Ready-to-book calls for home services and law firms.
Learn more →Display banners Awareness
Visual ads across millions of sites and apps — build awareness, and stay visible after someone leaves your site.
Learn more →Gmail ads Consideration
Promoted placements at the top of the Promotions tab — a low-cost way to stay in front of people still deciding.
Learn more →YouTube & video Awareness
Skippable and in-stream video that introduces your brand to the right audience before they’re even searching.
Learn more →Your ads shouldn’t be a black box
Most businesses running Google Ads have the same problems: conversion tracking that undercounts what matters, campaigns optimized for metrics that don’t pay the bills, and budget leaking on clicks that never turn into revenue. Fix those and the same ad spend produces very different results. Below is the core work — by industry, it’s here.
Shopify Google Ads Management
Full-funnel Google Ads for Shopify stores — Search, Shopping, and PMax working from one strategy, one feed, and accurate revenue tracking.
Learn more →Google Shopping Management
Shopping campaigns built on a clean, optimized product feed — because Shopping performance is won in Merchant Center before the first bid is set.
Learn more →Performance Max Management
PMax without the mystery: asset group structure, feed-driven targeting, and the reporting workarounds that show what’s actually converting.
Learn more →Product Feed Management
Feed optimization, GMC diagnostics, disapproval fixes, and suspension recovery. Your feed is your Shopping campaign — we treat it that way.
Learn more →Shopify Conversion Tracking
Accurate purchase tracking across Google Ads, GA4, and GTM — with enhanced conversions — so every decision runs on real revenue data.
Learn more →Ecommerce PPC Audit
A full account review: wasted spend, tracking gaps, feed issues, and structure problems — delivered as a prioritized action plan.
Learn more →Every industry wastes ad budget differently
The playbook that wins in ecommerce fails in legal, and the tracking that works for a law firm can get a medical practice in trouble. We run paid search across five very different worlds — and the difference is knowing what each one actually rewards.
Ecommerce & Shopify
Shopping, PMax, and feed-driven Search — tracked to revenue, not clicks.
Learn more →Home Services
Local Services Ads, call tracking, and service-area targeting that books jobs.
Learn more →Legal & Law Firms
The most expensive clicks in Google Ads — spent on case-quality leads, not waste.
Learn more →Healthcare & Medical
Patient acquisition with HIPAA-conscious, policy-compliant tracking.
Learn more →B2B & SaaS
Offline conversion tracking that ties spend to pipeline, not form fills.
Learn more →See all industries →
Not sure where you fit? Start with a conversation — we’ll tell you honestly.
Industries overview →Real stores. Real revenue.
Senior-level work, without the agency layers
At most agencies, the pitch is delivered by a strategist and the work is done by whoever’s available. At ClickMotives, they’re the same person. You work directly with a PPC specialist who has spent 10+ years managing Google Ads — from scrappy ecommerce stores to enterprise programs at Fortune 100 companies.
When something changes in your business, the person who hears about it is the person who adjusts the campaigns — usually the same day.
- Direct accessYou talk to the operator, not a go-between.
- Enterprise disciplineProcesses built on Fortune 100 account management, applied to your business.
- Full-stack trackingGA4, GTM, enhanced conversions, and feed diagnostics handled in-house — not “talk to your developer.”
Foundation first. Scale second.
Account review
We walk your account, tracking, and product feed together and agree on what to fix first. Want a full written audit? We’re happy to run one — it’s optional, not a gate.
Fix the foundation
Before scaling spend, we repair conversion tracking, clean up the feed, and restructure campaigns around revenue.
Launch & optimize
Search, Shopping, and PMax go live under one strategy, with weekly optimization against ROAS targets.
Scale
As data compounds, we expand into new products, audiences, and channels — with reporting that shows where every dollar went.
Frequently asked
What does PPC management cost?
A flat monthly retainer — never a percentage of spend — starting at $2,000/mo and set by account complexity (campaign scope, channels, and how much foundation work the account needs). Full pricing is on the pricing page.
What industries do you work with?
Ecommerce, home services, legal, healthcare, and B2B/SaaS — see industries. The management discipline carries across all of them; the strategy is tuned to how each one actually buys.
Do you run Microsoft Ads too, or just Google?
Both. Google is the primary channel for most accounts, and Microsoft Ads (Bing) often adds cheaper clicks and a more B2B, higher-income audience — run alongside Google under one strategy.
Is there a minimum ad spend to work with you?
No hard minimum, but full management makes the most sense above roughly $5,000/mo in ad spend — below that the fee eats too much of the budget, so we’ll usually steer you to a one-time setup plus a DIY playbook. We’ll tell you honestly which fits before you commit to anything.
What’s included in the audit?
A review of your campaign structure, conversion tracking accuracy, wasted spend, and budget allocation — delivered as a written, prioritized action plan you can use whether or not you hire us.
How long until we see results?
Tracking fixes often improve reported performance within the first 2–4 weeks. Meaningful improvement in ROAS or cost-per-lead from restructured campaigns typically shows within 60–90 days, once the algorithms have enough clean data to optimize against.